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Creating a Marketing Plan

February 22, 2019April 6, 2022 The Business End Leave a Comment

What is the purpose of creating a marketing plan? Isn’t the process of creating a marketing plan a lot of work to go through? Well, it goes without saying, a plan will take you places. A marketing plan is a blueprint like you would need to build a house. Would you tackle any sort of […]

Why it is Important to have a Plan for your Website?

February 12, 2019April 14, 2019 The Business End Leave a Comment

Why go to the trouble of writing a business plan and doing market and competitor research? All you are doing is putting up a website! Yes, but your website is a business, and if you want to succeed, you have to know what success looks like. Writing things down has a profound psychological effect. In […]